5 Ways Hiring a Social Media Manager can Boost Your Small Business

In this day and age, so many new job titles and positions are being birthed out of the Digital World. It can feel tricky to keep up. Maybe you’ve heard the term Social Media Manager being thrown around, and might be wondering if hiring a Social Media Manager is essential, and can it really have a fundamental role in helping your small business reach new heights?

Today we’ve listed the answers for you all in one place. Here are five ways that having a Social Media Manager can be one of the greatest assets to your business.

Number One

They Provide You with More Time and Freedom

Ever feel like you have too much on your plate? We know that managing various social media accounts at once only adds to that stress. It’s daunting to juggle it alone, especially when trends and platforms are constantly changing and progressing. Not to mention the algorithm…

A Social Media Manager can be your walking thesaurus in the world of social media. They do all the research, content creating and posting that your business requires to reach new clients. The weight is entirely lifted off your shoulders. Simply tell your Social Media Manager what your vision is, give them your expectations, and sit back knowing that your social media presence is being well taken care of. You can give more attention to keeping your business running at its best at all times, as you’ll have more time to focus on other important tasks you have as a business owner. After all, a small business owner wears many hats.

A Social Media Manager relieves you of the added stress, and gives you more freedom to continue running your business at ease.

Number two

They Help You Stay Connected to Your Customers

Social media platforms like Facebook and Instagram aren't only for making sales but also for building an engaging community that support your business. As we’ve said in the previous paragraph, multi-tasking isn’t fun. When trying to juggle these platforms at once, it can become easy to lose touch with your clients, in terms of what is relatable to them.

A Social Media Manager's job is to be your personal watchman, always on the lookout for what’s trending and will attract more clients to your social media. Giving them control of keeping your accounts running and active means always being up to date, and always having an interactive client base that is excited and enthusiastic about where your business is heading.

Clients can send in their feedback or concerns, and they can immediately be answered and addressed. You don’t need to worry about taking hours to respond to individual messages or queries on your platforms. Simply send them your social media marketers way, and they will scoop the task right off your plate. Having clients that are satisfied by your engagement and activity on social media is a huge bonus to your business. They will have a positive perspective of what your business can do, or has done for them. That positive word is shared to their family and friends seeking similar business. You see where we’re going with this? Over time, your target audience can multiply exceedingly if you stay connected to them, and build a relationship that feels personal and authentic over social media. This is one of the core jobs of a Social Media Manager. They will work hard to keep your accounts active and exciting!

Number Three

They Help Your Business Stay Relevant

Times are moving faster than ever. Trends on platforms like TikTok can be popular for barely a week before the next trend has taken its place. Even if you’re on social media every day, it's tough to keep up with all these changes. Trends pop up and disappear. Style is ever evolving. Having a small business is tough when your audience can be so quickly drawn away by something else eye-catching and relevant.

With a social media manager, you don’t have to be worried about remaining relevant. Their job is to research and stay up to date with everything (and we mean everything) trending and happening on social media. They help you advertise your business in a way that’s relevant, but still timeless and authentic to what your small business stands for. Having a social media presence that remains relevant throughout the changing times is a massive achievement, and one of the keys to keeping your clients interested no matter the current trends. They’ll stick with you through it all!

You want your business to change with the times, but stay true to your values? This is what a social media manager understands, and is professionally equipped to do for you and your small business.

Number Four

They Can Push the Boundaries of Your Small Business

Once you’ve been running your business for a while, it’s easy to become settled in what's familiar and comfortable. In any scenario of life, a comfort zone can be very daunting to leave. But it doesn’t have to be. If you’ve never worked with a social media manager before, you’ll be surprised at how comfortable they can make that transition feel

Here at Zygo we believe in helping our clients reach their full potential, and then some more. A social media manager is there to help you push boundaries that feel too difficult to push. They’ll encourage you to go further, and take that extra step to keep expanding and making your business blossom. They provide you with new ideas and insights that you perhaps hadn’t even considered, and guide you through jumping into new things and marketing strategies. Let your social media manager support you in moving your business further, and continuing to expand your brand in a way that's adventurous, fun, and inspiring.

Number Five

They Make Work More Fun!

It sounds contradictory doesn’t it? Work being fun. Especially when it comes to all the work that goes into marketing your business on social media. Never ending creating, editing and posting can become exhausting. But believe it or not, with a social media manager by your side, it could become one of the most fun aspects of your business.

Social media can be a great place, maybe even one of the best places for your business to gain attraction. Thousands and thousands of people are online at every moment of every day. Each of which could stumble across your social media platform and boost your business. The world truly is your oyster when you find the fun in marketing your business in creative ways. This is exactly what a social media marketer does for you.

They make marketing fun by creating new and exciting content, content that's unique to your business and brand. Social media doesn’t have to be a burden. The beauty of the ever-changing social media world is that if something doesn't work out, you can always try something new. New paths, new heights, new possibilities. When your clients see you having fun on social media, it builds into that personal relationship they’ll form with your business.

The community you build on your social platforms is the same community that will support you in the ups and downs that come with having a small business.

So mess around, make a meme or two. Do a TikTok that's trending with your clients, even if you don’t know what it means.

We promise, your Social Media Manager does.